Chronicles the story of American entrepreneur Malcolm Bricklin - who knew more about promotion than manufacturing cars - and his brainchild, the Bricklin, the automobile that caught the eye of New Brunswick Premier Richard Hatfield who sought to economically reinvigorating his province. Together they set out to build the Bricklin, but in just two years, the dream crashed and burned as Malcolm Bricklin took New Brunswick for a $23 million ride.